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The Beginners Guide to Evaluating New Customers
Whether your business is just starting to export or is an established exporter looking to expand into a new market, the more due diligence you can do on your foreign partners and buyers, the less risk you take on.
Although there is a never ending list of considerations when researching a new customer, many firms use the five “C’s” as a basic framework for evaluating new customers.
Look at these as a starting point for issues you and your firm should consider.
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